HERE’S HOW REELS ARE CHANGING THE GAME
Most of us are guilty of scrolling on Instagram, watching reels for hours endlessly. If you are one of the few who have not discovered the magic of reels yet, Instagram reels are short videos where people or brands get to showcase their message, personality, and creativity. They have proven to be an amazing way for businesses to raise brand awareness and add a visual experience that reaches beyond the regular picture/caption post. Instagram users can record and edit their videos and share them to their feed, stories, and the explore page within the app. The benefits to reels are clear, so we’re here to show you some of our favorite reasons why they are the best strategy!
- Show Off Your Personality
A lot of people feel uncomfortable showcasing their true selves online. They often show themselves as professional on-camera and are more relaxed or silly off. We are starting to see that shift. We have all seen reels of people, even from businesses, dancing to their favorite song while pointing to text on different corners of their screens. This is the type of content we have never been exposed to before recently. Showing your personality is a great way to connect to your followers. As consumers, we crave seeing authentic people we can relate to, and reels are the vehicle for showing your authenticity! This genuineness is also beneficial from a marketing perspective because it will ultimately lead to more business and success.
- Leverage the Instagram Algorithm
The reels explore page is full of suggested content, so understanding and leveraging the Instagram algorithm will provide a great advantage. The algorithm highlights videos with high engagement, such as likes, comments, shares, and saves, so you have to do everything you can to reach this level of engagement. Leverage the algorithm by using creative tools like text, filters, or the various camera effects provided by Instagram. Make sure your video is taken vertically and in high resolution. Research the trending music on Instagram and take advantage of the Instagram music library or create original audio to accompany your content. Reels that perform best in the algorithm are entertaining and/or thought-provoking. Unleash your creativity and grab the attention of your followers by making them laugh or sharing inspiration.
- Raise Brand Awareness
Perhaps the most important benefit of reels is brand awareness. When sharing your reels, your content will be put onto the “explore page”, accompanied by an endless supply of videos for potential followers and customers to discover. Here, on the explore page, is where you can reach people you otherwise would not have connected with prior. By producing reels on your business’s Instagram page, you are much more likely to reach a larger audience and get more engagement from new people on reels than any other feature on Instagram. So take advantage and get your brand out there on the explore page!
Instagram reels are a great way to reach the masses of people on social media. By showing off your personality and creativity through these videos, you can open your business up to a whole new world of followers and potential customers. It doesn’t need to be difficult or overwhelming to keep up with the latest social media marketing strategies. Let Influence Digital Solutions help you with all your digital marketing needs today!
