From paid advertising to word of mouth, there are dozens of marketing strategies for businesses to employ. But in 2022, there is one that reigns supreme: content marketing. What is content marketing? This marketing scheme utilizes social media, blogs, videos, and other media to attract the attention of a targeted audience....
Instagram games are a great tool to utilize in order to boost engagement and connect with your online community. They’ve become an important player in social media marketing as they help businesses increase followers and raise brand awareness. If you find yourself struggling to find ideas for content, this is...
In today’s fast-paced society, humanity is becoming the new standard for businesses. We are rewarded daily with instant gratification and the ease of the internet, thus making human connection increasingly more scarce, yet treasured. Because of this, companies can no longer be faceless operations, relying on commercials and printed ads....
Most of us are guilty of scrolling on Instagram, watching reels for hours endlessly. If you are one of the few who have not discovered the magic of reels yet, Instagram reels are short videos where people or brands get to showcase their message, personality, and creativity. They have proven...
Email marketing has become a standard tool in the digital marketing realm. No matter how beautiful your marketing emails may look, if the content is not clear and concise, your subscribers will stop opening and start deleting. So how do you write a high performing email campaign that is destined...
Businesses are continuing to invest in digital marketing in 2022 because we’ve seen the results. Digital marketing can certainly be a tricky business, so it’s crucial to learn what works and what doesn’t. Businesses won’t find the success they crave if they keep making the same mistakes that affect their...
Undoubtedly, social media is an incredible platform for businesses and the digital marketing opportunities are endless. However, in today’s world, social media should be more focused on businesses strengthening their relationships with their followers and providing inspiration, instead of blatantly selling products. Businesses need to understand that success via social...
As we enter the winter season, digital marketing gurus around the globe are preparing for a successful 2022. Keeping up with all of the moving parts of digital marketing can surely be a mighty task. Marketers still face a world disrupted by the pandemic. The digital landscape is constantly changing...
We’re soon approaching ‘the most wonderful time of the year’ and a simple “Happy Holidays” post just isn’t going to cut it this year! In this day and age, it is so important to stand out from the crowd and show off your creativity and holiday spirit in your social...
Like so many of us, our team is ecstatic to be on the other side of 2020. But although we may have changed the calendar month, the aftermath of all that’s happened lingers more than we’d like to admit. More so, the changes in our world doesn’t stop with us:...
