HOW TO GENERATE THE BEST CONTENT FOR YOUR CAMPAIGNS
From paid advertising to word of mouth, there are dozens of marketing strategies for businesses to employ. But in 2022, there is one that reigns supreme: content marketing. What is content marketing? This marketing scheme utilizes social media, blogs, videos, and other media to attract the attention of a targeted audience. Creating consistent content that […]
BEST GAMES TO PLAY WITH YOUR AUDIENCE AND HOW TO COLLECT DATA ON THE WAY
Instagram games are a great tool to utilize in order to boost engagement and connect with your online community. They’ve become an important player in social media marketing as they help businesses increase followers and raise brand awareness. If you find yourself struggling to find ideas for content, this is a great way to add […]
WHY STORYTELLING IS THE KEY TO BRAND MARKETING
In today’s fast-paced society, humanity is becoming the new standard for businesses. We are rewarded daily with instant gratification and the ease of the internet, thus making human connection increasingly more scarce, yet treasured. Because of this, companies can no longer be faceless operations, relying on commercials and printed ads. Instead, they need to engage […]
HERE’S HOW REELS ARE CHANGING THE GAME
Most of us are guilty of scrolling on Instagram, watching reels for hours endlessly. If you are one of the few who have not discovered the magic of reels yet, Instagram reels are short videos where people or brands get to showcase their message, personality, and creativity. They have proven to be an amazing way […]
WRITING THE MOST EFFECTIVE MARKETING EMAIL
Email marketing has become a standard tool in the digital marketing realm. No matter how beautiful your marketing emails may look, if the content is not clear and concise, your subscribers will stop opening and start deleting. So how do you write a high performing email campaign that is destined to get opened and clicked? […]
HOW TO AVOID COMMON DIGITAL MARKETING MISTAKES
Businesses are continuing to invest in digital marketing in 2022 because we’ve seen the results. Digital marketing can certainly be a tricky business, so it’s crucial to learn what works and what doesn’t. Businesses won’t find the success they crave if they keep making the same mistakes that affect their traffic, lead generation conversion rates […]
THE FORMULA TO SOCIAL MEDIA SUCCESS
Undoubtedly, social media is an incredible platform for businesses and the digital marketing opportunities are endless. However, in today’s world, social media should be more focused on businesses strengthening their relationships with their followers and providing inspiration, instead of blatantly selling products. Businesses need to understand that success via social media will only stem from […]
TOP 5 DIGITAL MARKETING TRENDS FOR 2022
As we enter the winter season, digital marketing gurus around the globe are preparing for a successful 2022. Keeping up with all of the moving parts of digital marketing can surely be a mighty task. Marketers still face a world disrupted by the pandemic. The digital landscape is constantly changing as new technologies and techniques […]
SOCIAL MEDIA CAMPAIGNS FOR THIS HOLIDAY SEASON
We’re soon approaching ‘the most wonderful time of the year’ and a simple “Happy Holidays” post just isn’t going to cut it this year! In this day and age, it is so important to stand out from the crowd and show off your creativity and holiday spirit in your social media holiday campaigns. Here are […]
3 Non-Negotiable Digital Rebranding Steps for 2021
Like so many of us, our team is ecstatic to be on the other side of 2020. But although we may have changed the calendar month, the aftermath of all that’s happened lingers more than we’d like to admit. More so, the changes in our world doesn’t stop with us: our consumers were equally as […]