While social media is often used to tell a positive and influential story of a brand, organizations can be hit with bad press. It is not uncommon for an organization to face criticism on social media, further painting a brand in a bad light. You might be asking yourself how...
Platforms such as Instagram, Twitter, Facebook, and TikTok have many social media stars that hold to power to influence the behaviors and interests of their audience. Due to the fact that social media has a significant impact on society and its trends, brands work with influencers to reach large audiences....
Around the world, thousands of users are trying to tell their stories, but what makes your message different? How do you get people to listen? With confusion comes uncertainty, and consumers look for messages that make their goals seem attainable. Humans are constantly looking to improve their quality of life,...
Do you ever pick up a book and you can't stop reading? You can’t help but feel an attachment to the plot and characters. Scrolling on social media is like reading someone's story. The way that a brand's story is told through media determines how an audience connects and engages...
