NEW YEAR, NEW DIGITAL MARKETING TRENDS

As we approach the new year, digital marketing experts are already preparing for an exciting and triumphant 2023. The digital landscape is constantly changing as new technologies and techniques are discovered. So, it’s no surprise that 2023 is shaping up to be a year of significant changes. 

Do you want to know which digital marketing trends will help your business thrive in 2023? With the new year on the horizon, your business needs to stay on top of these trends for the best results. Let’s dive into the top digital marketing trends for 2023!

• INFLUENCER MARKETING

Influencers are HOT right now. If your business has not done so yet, 2023 is the year to invest in influencer marketing. Serving as a branch underneath the umbrella of social media marketing, influencer marketing involves working with people with a large social media following to promote your brand or product. There is no doubt that influencer marketing has become one of the most popular digital marketing forms on social media today because it has been proven to be an extremely effective way to reach many potential customers. 

As social media grows, businesses need to find new ways to engage their target audiences, and influencers are the way! Companies should be careful, however, when picking influencers for their brand. If the wrong choices are made, your marketing strategy can fall flat. But how do you find the right influencer for your brand to collaborate with? First, examine how your competitors or even other industries are working with influencers. Find influencers whose current profiles and followers are relevant to what your company offers. Then research ways to integrate your favorite influencers into your marketing plan for next year. 

Influencer marketing has been on the rise for years and will continue to do so, as long as influencers build up their status and followers.

• ARTIFICIAL INTELLIGENCE

The next trend that will soon be dominating the world of digital marketing in 2023 is the increased usage of Artificial Intelligence, or “AI”. Over the last few years, AI has been quietly integrated into almost every digital marketing effort. AI technologies allow businesses to automate customer service and create better-personalized marketing messages, while improving the overall effectiveness of campaigns. Essentially, AI is making marketing easier and smarter. 

Here are some of the ways to improve your business and digital marketing campaign with the usage of AI:

• Chatboxes help businesses to answer questions and engage with customers who might need assistance outside of normal working hours
• Multilingual content creation offers instant translation services for customers speaking foreign languages
• Algorithms determine the social media posts you engage with, the search results you see, and even the ads displayed to you. 
• Algorithm help connect customers directly to products or services based on previous purchases or research data

There is an incredible amount of benefits that AI offers businesses, and when combined with the right digital marketing strategy, it is considered one of the most prominent components of marketing, bringing great success.

• SHORT VIDEOS

Social Media video platforms, like TikTok and Instagram seem to be taking over the attention and focus of social media users, and we only see that continuing to grow in 2023. In order for companies to stay relevant, they need to emerge in the social platforms where their targeted audiences are. Of course, depending on your audience, you will probably find that Instagram and TikTok are leading the way with short videos. Many creators are innovating with shorter-formed content to meet the needs of viewers, and they’re experiencing monumental success. The good news is that short videos take less time to create and edit, so it will become easier for businesses to plan and post in 2023. 

Want to know where to start? Learn from the creators leading the way. If you haven’t been active in these formats, now is the time. Start watching Instagram Reels and TikToks to acquire an understanding of the format, content, and appeal to your audience. Some businesses are already blazing the trail, producing new ways to approach videos that authentically connect with their followers. Next, start posting and experimenting with short video content for your business. Storytelling is the best practice to create highly engaging short-form video content. Experiment and figure out your own path to success within these video platforms.

• OUTSOURCE A DIGITAL MARKETING AGENCY

Whether your business is big or small, outsourcing your marketing efforts to a Digital Marketing Agency, like Influence Digital Solutions, remains a great way to lead your company to success. Don’t let your company fall short because you didn’t invest in digital marketing experts. For many small businesses and startups, it could be the difference between making a little progress over the first year to making big moves in your industry. Digital marketing agencies have specialists that carry loads of knowledge to share and implement into growing trends within the digital landscape. 

Change comes with every new year, and 2023 will be no different! If you want to make significant marketing improvements with your company and successfully grow your business, make sure to keep up to date with the latest trends in 2023 and contact the marketing experts at Influence Digital Solutions today!