4 QUESTIONS TO CREATE POWERFUL SOCIAL MEDIA STORYTELLING
Do you ever pick up a book and you can’t stop reading? You can’t help but feel an attachment to the plot and characters. Scrolling on social media is like reading someone’s story. The way that a brand’s story is told through media determines how an audience connects and engages with the organization. Brands often tell stories on social media that highlight their values, and customers are drawn to a company when they feel a sense of solidarity in its message. Storytelling is impactful in its ability to appeal to the public’s emotions, and telling powerful stories help to cultivate a brand’s voice.
Understanding a business’s mission, goals, and message is important when building its voice on social media. Let’s talk about useful questions to ask a client when trying to gauge their story as well as create their voice.
- WHAT IS YOUR BRAND’S MISSION?
A mission outlines the values and goals of an organization. Not only does a mission statement clearly outline a company’s goals, but it plays a large role in the development of an organization’s voice. By identifying the mission of a company, you can understand its customer base and other individuals that are engaged with the brand. Posting about a clear mission attracts a target audience. Users often develop an emotional connection to the content that resonates with them, and this connection is fueled by the authenticity of storytelling. Highlighting an organization’s mission is essential in using effective storytelling to reach a target audience. To learn more about how stories that resonate with users will increase engagement, check out our past blog about Why Storytelling is the Key to Brand Marketing.
- WHO IS YOUR TARGET AUDIENCE?
Discovering a brand’s mission is essential in articulating its story and reaching a target audience. Asking a client about their mission will allow you to identify the main idea of the story you are telling. When posting about a mission consistently, users will remain engaged and be able to follow along with a brand’s story. Sharing specific events and moments that align with a company’s goals is a form of storytelling that cultivates a brand’s distinct voice. Properly portraying a company’s mission sheds light on what sets them apart from others and presents a purpose that will allow organizations to stand out. Telling the story of a company’s mission is effective in reaching a target audience.
- WHEN PEOPLE THINK ABOUT YOUR COMPANY, WHAT FEELINGS AND ASSOCIATIONS DO YOU WANT THEM TO HAVE?
When telling a story through social media, it should correlate to the emotions a brand wants its audience to experience. Every story is captivating in its ability to resonate with readers and uncover their emotions. Asking brands about the feelings that they want their customer base to associate with the company will allow you to understand the story of a company. The answer to this question will also help you to identify the message that they want to send to others. A company could also express its support for different causes. Asking this question could also help you to identify previous activism and efforts. Telling the story of a client’s profile through building off of these efforts will shape an audience’s perception of the organization.
When a brand makes a customer feel, an audience develops a deep loyalty toward the organization. Articulating clear feelings and associations through storytelling increases traffic and engagement.
- IF YOUR CLIENTS COULD DESCRIBE YOU IN THREE WORDS, WHAT WOULD THEY SAY?
Asking the question will provide you with a concise idea of the values a brand’s story should embody. To uncover an organization’s mission, highlighting a brand’s values/efforts is effective. This is an easy way to get a feel for a company’s overall mission and how they want to be perceived by its customer base. Discovering a brand’s relationship with its clients shapes the way that they tell its story, as it should be appealing to its audience.
Asking the right questions will allow you to uncover a brand’s mission, enabling you to articulate an organization’s values through storytelling. Reaching your target audience can be achieved with impactful storytelling by uncovering emotions and feelings. Telling a story that resonates with users ensures that they will remain loyal and helps a brand develop a distinct voice. These questions will let you get a better grasp of your client’s story, and therefore give you the information needed to tell a powerful story through social media.
To gain a better understanding around cultivating a distinct mission, visit our blog post about How To Best Build Your Brands Voice, and if you need help driving your business, contact the experts at Influence Digital Solutions today!
