INFLUENCE

SEO, PPC, or Both? The Best Way to Grow Your Business Online

For any business looking to expand its horizons, it’s reasonable to consider the following question: should I consider SEO or PPC? Both have pros, and combining the two could very well be the thing that brings your business to the next level. Why SEO?  For starters, SEO (Search Engine Optimization) is a practice in which […]

4 Reasons why every brand needs an Instagram

Instagram is the second most downloaded free app in the apple store. Everywhere you look Instagram is always present. If it is taking a selfie with friends, Instagramming your lunch, or even having an Instagram account for your pet, it is everywhere. So if your personal life has an Instagram then why doesn’t your brand?  […]